Integrating Retail Media into existing business structures

Transitioning from commerce into media publishing operations requires a whole new approach to your organizational structures.

Inhousing vs Outsourcing

Face the challenge of building your own Retail Media Network or use an existing solution, but share some of your profits.

Commercializing Data

The effectiveness of Retail Media depends on the quality of data and how structured it is.

Organizational change-management

With Retail Media, brands become your new customers. Do you have what it takes to cater to their needs?

Choosing the right technology partners

Many existing adtech solutions are made for enterprise businesses, whose needs are different than small retailers'.

Maximizing existing operational assets

Optimizing for the biggest possible yield comes with a high learning curve.